Zhuvahina I. Evaluation of investment potential of the retail trade's enterprises

Object - the process of evaluating the investment potential of the enterprise; purpose - ground of the theoretical and methodological positions and develop practical recommendations for evaluating the investment potential of retailers; methods - general scientific and specific; results - the recommendations which allow retailers to make grounded decisions on the assessment of investment potential; the novelty - the conceptual model of assessment of retailers’ investment potential, methodical approach to assessing the level of retailers’ internal investment potential (investment capacity), the matrix method of evaluating the retailers’ investment potential, methodical approach to identifying the species and type of reproduction of retailers’ investment potential, scientific and methodical approach to evaluating an environment promoting the development of retailers’ investment potential; degree of implementation - retailers, universities; branch - retail trade