Gaidukovich D. The formation of a marketing complex of a bank in terms of competition.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0412U005363

Applicant for

Specialization

  • 08.00.08 - Гроші, фінанси і кредит

22-06-2012

Specialized Academic Board

Д 41.055.01

Odessa National Economic University

Essay

The thesis is dedicated to the research of the formation processes of marketing complex of a modern bank in terms of competition. The given work broads theoretic, methodological and organizational basics of understanding the essence and efficiency of using components of marketing complex of a bank. The thesis is dedicated to the research of the formation processes of marketing complex of a modern bank in terms of competition. The given work broads theoretic, methodological and organizational basics of understanding the essence and efficiency of using components of marketing complex of a bank.

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