Baz M. Evaluation of innovative products competitiveness in the personal computers market

The dissertation is dedicated to development of theoretic-methodical and practical fundamentals of evaluation of innovative products competitiveness in the personal computers (PC) market. It was defined the role of innovative product in the system of economic relations. By investigation of bottom line of innovations and their specificity it was summarized the most exceptional characteristics of evaluation procedure and responding criteria to classification of principals and methods of evaluation of innovative products competitiveness. Based upon analyzing of marketing environment of the personal computers market it was defied determinants of innovative products competitiveness in the modern context. It was proposed the model of buildup of customer evaluation of innovative product attraction. It was improved the methodical fundamentals of combined evaluation of innovative products competitiveness in the personal computers market.