Rybalka P. Formation of the enterprise strategy, based on its life cycle

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0412U005852

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

02-10-2012

Specialized Academic Board

К 08.120.01

Essay

The thesis is a theoretical substantiation and development of recommendations for the creation enterprise strategy based on its life cycle. The analysis of existing approaches to the study of business strategy, monitoring approaches to the concept of life-cycle, review existing matrix tools. Improved approach to strategy engineering company by using the "funnel strategies." Based on BCG matrix were proposed two approaches to determine the optimal strategy of the enterprise zone. The thesis proposed a conceptual diagram of strategy as a system of triangles.

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