Ivakhnenko I. Financial potential of equity market and its investment orientation.

The theoretical and practical issues of the place and role of financial potential of equity market are regarded in thesis. The economic essence of concept "financial potential of market of equities" is defined, structure and factors that influence on it ARE exposed, also the relation to the investment orientation of financial potential of equity market in Ukraine is researched. It is retuned that financial potential of equity market is characterized the aggregate of indexes which represent it's realized and unrealized state. The analysis of structure and dynamics of basic sources forming of financial potential equity market is carried out on the basis of money economies of subjects of economy. In dissertation formulated recommendations, in relation to the increase of efficiency of the use of financial potential of equity market in direction of it investment orientation. Defined the essence of investment orientation of financial potential of equity market and it's real situation in Ukraine. The necessity of increasing financial potential of market of equities is well-proven by the investment of the uninvolved economies of subjects of economy in the instruments of market of equities and subsequent perfection of mechanisms of it's realization through the orientation in the real sector of economy.