Gnyp N. The planning of economic entities' financial potential in the real sector of economy

The dissertation is devoted to theoretical principles, development of methods and practical recommendations directed on the increasing efficiency of the economic entities' financial potential planning in the real sector of economy. Economic meaning of "financial potential" concept as a category of financial management of economic entities is given. The foundatios of enterprise's financial potential formation that depends on the sources of financing are specified. The methodical approaches to the estimation of the financial potential of an entity are systematized. Theoretical principles of financial potential planning are generalized. The models of financial potential formation based on the strategy of the economic growth of an enterprise. are improved. The system of risk planning and neutralization in the mechanism of forming and planning of financial potential is presented. The ways of organizational and administrative aspects perfection of the financial planning of enterprises' economic growth are offered.