Loziuk V. Product portfolio optimization of commercial enterprise

Object: process of product portfolio (PP) management process of trade enterprises (TE). Purpose: development of theoretical and methodological approaches and practical foundations of PP optimizing for TE. Methods: logical analysis, dialectical, comprehensive and systematic approach, comparative analysis, dialectical, analytical and method dependencies, statistical and economic-statistical, extrapolation methods, correlation and regression analysis, multivariate optimization and simulation. Proposed: scientific-methodological approach to the formation of an optimal PP for TE; PP optimization tools, mechanism for discounting profitability of individual SKUs of TE PP; system of indicators to measure the effectiveness of the optimal PP management; developed: the term of "optimal PP", the term "system diversification", the risk classification of PP. Sphere of use: trade enterprises.