Savitska N. Мanagement of creative potential industrial enterprises

3. The object of the research is the managing processes of creative potential at industrial enterprises. The aim of the thesis is to develop theoretical and methodological positions in improving the management of the creative potential of the enterprise, its assessment and building of models of tactical and strategic use. The author used methods of systematization and generalization of the method of expert estimations, induction and deduction methods of statistical analysis. The theoretical value of the results is in revealing the essence of the creative potential of the company, to clarify the concepts of "economic management capacity" and "creative potential of the enterprise," the improvement of methodological approaches to the management of creative potential. The scientific novelty of the results is to develop theoretical positions and providing guidelines to improve the management of the creative potential of the enterprise. The subject of the thesis is theoretical and applied provisions to improve the management of the creative potential of the industrial enterprise. Among the key provisions of the thesis, the developed multivector complex of set of indicators to assess the creative potential of the enterprise, technology of planning, strategy formation and use of creative potential of the industrial enterprise have practical value. The area of copyright recommendations is national industrial enterprises.