The object of the thesis: management processes establishing, maintaining and developing sustainable economic cooperation with industry counterparts. The purpose: development and scientific basis of organizational and economic principles of market-oriented management of customer capital of industrial enterprises. Research methods and instruments of analysis: the systematic approach, the dialectical method of scientific knowledge, the fundamental principles of modern economic theory, the concept of strategic management and innovation management. Theoretical and practical results: methodical and practical suggestions for diagnosing of the state of customer capital and the assess of interaction between the enterprise and the environment, forming and improving the system of management of customer capital. Novelty: it is developed matrix "resources-potential" to select customer capital management strategies of enterprises depending on the state of its resources and potential components based on the organizing strategies selected quadrants of the matrix; it is improved the structure of the intellectual capital of the enterprise through refinement in its place and role of customer capital which is regarded as the integral subsystem of intellectual capital, providing the interaction of other subsystems (human and structural capitals) with the elements of the environment, it is improved methodological basis diagnosis customer capital industry by corrections and additions of indicators of structural elements of capital separately for the resource and the potential of its constituent sub-systems, the definition of integral parameters of structural elements and subsystems, as well as their critical values, it is improved methodological approach for modeling and optimization of the composition and sequence of procedures for the management of consumer capital industry by determining the impact of the implementation of the optimal ratio of capital and consumer spending on its development in the analysis of development options, further developed the conceptual foundations of organizational and economic mechanism for the consumer capital of enterprises, in particular, in terms of clarifying its structural scheme, the principles and objectives of its formation, methods and forms of influence on the state capital, it is further developed an approach to the determination of the structure of customer capital enterprise In contrast to existing, provide the resource in its composition and potential subsystems, and the grouping of elements of capital for these components that accurately reflect the specific customer capital, organize estimates of its components and subsystems algorithmization his analysis and diagnosis. The degree of implementation: development and practical guidelines implemented in the activity: OOO "Technokhim" Ltd., "UkrSpetsMash" Ltd., "Sensi" Ltd., in the educational process of the Sumy State University. Scope area of: economy and management of enterprises .
