Ponomaryov A. Formation of integrated marketing communications farms

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0412U007026

Thesis Registration Form

0412U007026.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

30-11-2012

Specialized Academic Board

Д 67.135.01

Essay

The thesis is devoted to developing the theoretical and methodological framework and practical guidelines for the formation and operation of integrated marketing communications farms. The mechanism of the marketing mix farms, based on the author's concept of transforming their communication activities in the system of integrated marketing communications in the context of competitive advantage. Improved: mechanism of formation of a regional integrated marketing information system of agricultural enterprises, integrated approach to the selection of areas of development and evaluation (efficiency) improvement of marketing system of agricultural enterprises.

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Files

aref.doc

dis.doc

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