Тsаr H. Formation mechanism of marketing management for industrial and trade enterprises

Object: management processes industrial and trade enterprises of milk industry on principles of marketing. Purpose: ground theoretic and methodical principles and development of recommendations in relation to forming of mechanism of marketing management industrial and trade enterprises of milk industry. Methods: monographic; to the analysis and synthesis; structurally functional method and method of scientific abstraction; economic and statistical with application of the analytical groupings; theoretical generalization; systematizations. It is offered: mechanism of marketing management production-point-of-sale enterprises; improved: a table of contents of economic category is a «marketing management»; sequence of forming of marketing management on to production-point-of-sale enterprise recognition specific signs of industry an enterprise functions in which; methodical approaches in relation to introduction of the marketing informative system on to production-point-of-sale enterprise. Scope of usage: industrial and trade enterprises of milk industry.