Bondareva Y. Marketing Strategy of Agricultural Enterprise

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0413U000834

Thesis Registration Form

0413U000834.pdf

Applicant for

Bondareva Yulya Gennadievna

Specialization

08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

Date of defense

28-02-2013

Specialized Academic Board

Д 29.841.02

Essay

Theoretical fundamentals of marketing strategy formation are examined. Factors of marketing environment are analysed. The analysis of the present condition of food - stuffs market in Lugansk region is conducted. Methods of estimation of marketing strategies economic efficiency of agricultural enterprises development, organizational structure are worked out. The model and algorithm of marketing strategies formation of agricultural enterprises development providing maximum profits are worked out.

Thesis supervisor

Kochetkov Alexey Vasilyevich

Official opponents

Перебийніс Василь Іванович
Шевченко Марія Миколаївна

Files

aref .doc

dis.doc

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