Viktor N. Value-based Strategic Planning in the Bank

Theoretical approaches to understanding the essence of value-oriented strategic planning in the bank were specified in the dissertation. Valuation models were considered and possibilities for using them in the mechanism of value-based strategic planning in the bank were determined. Key factors of value creation of the bank were shown and features of the model of the market value of the bank were identified. The features of the valuation of the bank in the mechanism of value-based strategic planning were studied. The model of identifying strategic alternatives of development of the bank was designed. The conceptual framework of value-based strategic planning mechanism in the bank was determined. Corporate strategy of domestic and foreign banks and their impact on the value of banking business were considered. The study showed expediency of restructuring of banks in Ukraine in order to increase their value. Directions of forming an effective mechanism of value-based strategic planning in banks in Ukraine were proposed.