Nyanko V. The management marketing researches is on the enterprises of agricultural machine-building

Object: the management of marketing research in the business of agricultural machinery in Ukraine. Objective: To study the theoretical and methodological approaches and to develop practical recommendations for improving the management of marketing research in the business of agricultural machinery in a transitional economy. The novelty lies in improving the management of marketing research in the business of agricultural machinery, forming a coherent approach to the management of the process of evaluation and correction of the effectiveness of marketing research, developing mechanisms for effective market research using the scenario approach for the implementation of marketing strategy development. Methods: abstract logic, analysis and synthesis system, situational, Economics and Mathematics and techno-economic, statistical and graphical. Case studies in business activities of agricultural engineering and learning process.