Frolova V. Competitive marketing strategy formation for corporations

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0413U001756

Thesis Registration Form

0413U001756.pdf

Applicant for

Frolova Valeriia Yuriivna

Specialization

08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

Date of defense

01-03-2013

Specialized Academic Board

К 18.143.01

Essay

The objective of the dissertation is to develop a theoretical framework, methodological regulations, practical recommendations aimed at forming of competitive marketing strategy in companies.The results lies within the following key statements:there have been successfully developed the methodological provisions for predicting the effectiveness of competitive marketing strategies; has been improved methodological provisions establishing strategic benchmarking project;has been improved conceptual principles of forming competitive marketing strategies.

Thesis supervisor

Besedin Vasily Fyodorovich

Official opponents

Шульгіна Людмила Михайлівна
Яловега Наталя Іванівна

Files

aref.doc

dis.doc

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