Charkina T. Competitiveness Management of Rail Passenger Traffic in the Market of Transport Services

Object - process of providing the competitiveness of passenger traffic by railway transport in the distant and suburban communications. Purpose - development of theoretic-and-methodical approach on passenger traffic competitiveness management in the conditions of modern market taking into account all possible factors, which influence efficiency of their functioning in the market of transport services. Methods - general educational and specific ones: competition, decision-making, inclinations and system approach. Novelty - it is developed for the first time the generalizing indicator to evaluate the competition of passenger traffic in the market of transport services based upon association of coefficients which characterize: harm that each type of transport does to the environment and society; investment volume for the maintenance and development of transport infrastructure; level of a social orientation of traffic; the market share this type of transport occupies. Results - the technique of determination of a generalizing indicator of the competition intensity, by means of which it is possible comparing the competitive modes of transport between themselves, is developed; the principles of evaluating each factor of the competition intensity are offered; the technique for improving the competitiveness of passenger rail transport owing to looping trains and increasing the turn-over frequency of a rolling stock is developed. Introduced - at the enterprises of railway transport. Field of application - railway transport of Ukraine.