Makaruk L. Linguopragmatic Investigation of Pictograms and Ideograms in English Mass Media Discourse/

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0413U002135

Applicant for

Specialization

  • 10.02.04 - Германські мови

26-03-2013

Specialized Academic Board

К 35.051.15

Ivan Franko National University of Lviv

Essay

A typology of non-verbal graphic devices is offered here, accompanied by a classification of pictograms and ideograms. The main structural and functional features of pictograms and ideograms as integral elements of mass-media discourse have been described. Pictograms and ideograms have been analyzed in terms of the way in which they reflect the sociocultural peculiarities of British and American people. Paradigmatic connections between related pictograms and ideograms have been characterized.

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