Bashynska I. Formation of an integrated marketing communications of innovation active industrial enterprise (for example, machinery)

Object - the process of creation the integrated marketing communications in the innovation active industrial enterprise, the purpose - the development and justification of theoretical and methodological provisions for the formation of integrated marketing communications innovation active industrial enterprises and recommendations for their use of the engineering enterprises, methods - the comparative analysis, synthesis, ordering, expert assessments, logical approach, empirical, dialectical, and comparative social research, content analysis, scenario-oriented method, economic-statistical and economic-mathematical analysis, novelty - the development and justification of theoretical and methodological provisions for the formation of integrated marketing communications innovation active industrial enterprises and recommendations for their use in the engineering enterprises; results - scientifically and methodically completed recommendations for the formation of the integrated marketing communications innovation active industrial enterprises and recommendations for the use of the engineering enterprises that allow their management to improve the management of marketing activities of the company; implemented - Ltd. "Plant of elevator equipment" (reference