Oksentyuk R. Characteristic features of creation the Internet-marketing strategy at the machine-building enterprises

3.The object of research is the development of marketing communications engineering companies in the Internet. The aim of the thesis is to substantiate the theoretical and methodological foundations and development of practical recommendations for improving the process of forming a strategy of online marketing at engineering firms. The author has used techniques of abstract logic, historical retrospective, analysis and synthesis of economic and statistical methods, the method of transition from the abstract to the concrete, statistical, group, index, time series, a graphic. The theoretical value is to develop theoretical and practical suggestions that can be used by researchers as a methodological basis for the strategy of online marketing engineering enterprises using information technology. Scientific novelty lies in the research and development of theoretical foundations and develop practical recommendations on the strategy to promote information product engineering enterpr ises using Internet technologies. The subject of the study is a set of theoretical and methodological foundations and applied to promote the improvement of information product engineering companies in the Internet by using modern information technology. Recommendations author used for economic calculations in the formation of strategy internet marketing engineering companies. The scope of use copyright guidelines are domestic machine-building enterprises and, higher education.