Tseomashko A. Strategy of positioning of enterprise in an interactive environment

The Object: process of forming of strategy of positioning of trade enterprise in an interactive environment. Purpose: development of scientifically-methodical principles of perfection of strategy of positioning of enterprises in an interactive environment. Methods: analytical, expert estimations, statistical and regressive analysis, mathematical design segmentation, statistically-graphic, complex approach. It is offered: methodical principles of research of level of Internetmarketing of the Internet-trade mission of enterprise; scientifically-methodical approach to determination of strategy of development of Internet-trade; methodical approach to forming of strategy of positioning; concept-category vehicle of research; scientific ground structures of positioning; conceptual model of strategy of positioning; scientific principles of positioning in an interactive environment. Sphere of the use: trade enterprises.