Latyshev K. The Increase of International Competitiveness of Auto Maker Production

The thesis is devoted to generalization of theoretical positions and develop practical recommendations to improve the international competitiveness of trucks to ensure that actions automaker current trends of the world market. The object of research is the process of ensuring the competitiveness of domestic automobile manufacturers in the international market. During the study, the following methods of scientific knowledge: theoretical synthesis and comparison of analytical modeling, peer reviews, and system-structural correlation-regression analysis. On the basis of the scientific research proposed solving important scientific and practical tasks to improve the international competitiveness of enterprises avtobudivnoho to ensure that actions automaker current trends of the world market. The content characteristics of "competitiveness" in relation to the international automobile market. Defined the basic elements of international competitiveness automaker. Formed diagnostic tools avtivok international competitiveness by extracting the lines and methods of scientific knowledge, taking into account the environment, the behavior of businesses and consumers. Improved method for determining the compliance of the automaker trends of the global truck market. Systematized competitive advantages and disadvantages avtivok regarding technical performance, consumer priorities and unique competition. The problem of evaluating international competitiveness of automobile enterprises for the sake of development of overseas markets. Grounded comprehensive approach to the strategy of maintaining international competitiveness avtivok to establish sales of trucks in foreign markets. Powered economic-mathematical model of forecasting of sales, depending on the level of its relative competitiveness. An approach to modernization and increased sales service, which allows you to increase the international competitiveness of automobile enterprises