Yarmolka V. Marketing Мanagement intermediary travel companies.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0413U005065

Thesis Registration Form

0413U005065.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

26-06-2013

Specialized Academic Board

К26.063.01

Essay

In work solved an important scientific and practical problem of determining the theoretical and methodological principles and rationale of the proposals on marketing management intermediary travel companies. Grounded theoretical and methodological bases of research entities, the principles and techniques of marketing management intermediary travel companies. Proved that the development of marketing information is associated primarily with the changing role of marketing in business intermediary travel companies and the introduction of new information technologies.

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Files

aref.doc

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