Yarmolenko J. Marketing providing of enterprises in tourist-recreation sphere

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0413U005066

Thesis Registration Form

0413U005066.pdf

Applicant for

Yarmolenko Julia

Specialization

08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

Date of defense

26-06-2013

Specialized Academic Board

К26.063.01

Essay

The dissertation has investigated and grounded the scientific and theoretical approaches to the marketing providing of enterprises in tourist-recreation sphere: the essence of health services is revealed; the principles of marketing functioning and its subsystems are defined; the international experience in organizing the market of tourist-recreation services is analyzed; marketing providing and factors of external and internal environment of health centers are investigated. The model of predicting the number of health centers customers has been worked out due to the correlation - regressive analysis.

Thesis supervisor

Sholudchenko Sergey

Official opponents

Туріянська Марія Михайлівна
Забуранна Леся Валентинівна

Files

aref.doc

dis.doc

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