Object of study: management of an industrial enterprise, which operates in a globalized market environment, the purpose of the work: the development of scientific methods of synthesis of industrial enterprise marketing management and development of recommendations to implement it in practice management subjects global market environment, research methods and apparatus : Methods of analysis and synthesis, induction and deduction, monographic, expert assessment and taxonomic analysis, simulation and system dynamics, Petri nets, cognitive modeling and building semantic networks, cluster analysis, Unified Modeling Language (UML), analytical processing (OLAP) , theoretical and practical results: conceptual synthesis of industrial enterprise marketing management, which focused both on the marketing paradigm submission and distribution within the architectural and service represent-established models of business, and the consistent application of dynamic, structural and functional models of marketing management and use continuum corresponding control system synthesis, technology assessment and marketing potential strategic level under the enterprise, the difference of which is to develop a detailed schemes of marketing potential through strategic level of compliance and taking into account causal relationships between strategic directions manifestation of compliance (internal, external, synergetic and compensatory) determining the sequence of stages and profile development and implementation of competitive marketing strategy of the company, the difference of which is contained in a simultaneous recursive orientation and mutually implementation of strategic planning processes and synthesis of marketing management, predicting evaluation of completeness of such processes, methodical approach to the disclosure of the content and organizational component of marketing management, the difference of which is found in essentially filling and structuring concept "form of marketing management" typology of forms for industry, identifying trends and possible reshaping of marketing management, methodical approach to information of marketing management, the difference of which is differentiation stages of the software application and synthesis of marketing management, subject matter and degree of implementation: development implemented in practice JSC "Motor Sich" GP "Kharkov machine-building factory" FED "GP" Zaporozhye Machine-Building Design Bureau "Ivchenko-Progress", the scope of use: marketing management of industrial enterprise.
