Yaremenko S. Management of marketing communication activities at the engineering enterprise.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0413U005159

Thesis Registration Form

0413U005159.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

26-06-2013

Specialized Academic Board

К08.120.01

Essay

The research is supplemented with the framework of categories. An approach to determine the level of communication activity at engineering enterprises have been improved, an algorithm that could strengthen the current marketing communication systems of engineering enterprises has been proposed, in particular. A mechanism of marketing communication activity management as well as a model of communication impact on consumers at the engineering enterprise has been developed.

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Files

Dis.doc

aref.doc

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