Potapiuk І. The strategic marketing management of athletic-sporting services enterprises

Object: the management companies of sports services. Purpose: To study the theoretical, methodological and applied the provisions and recommendations of the strategic marketing management businesses of sports services. Methods: a theoretical synthesis, structural and system-abstract-logical methods of economic-mathematical methods, economic and statistical techniques and methods of observation, drawing, empirical methods. It is offered: organizational and economic mechanism of strategic marketing management businesses of sports services, methodical analysis of marketing strategies in the business of sports services methodological approaches of strategic marketing management functions, which are used by enterprises of sports services, the process of evaluating the effectiveness of strategic marketing management business physical education and sports services. Scope of usage: enterprises of sports services.