Gatsko A. Organization of Marketing Activity in the Agricultural Enterprises Management System

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0413U005465

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

29-08-2013

Specialized Academic Board

Д 67.135.01

Essay

The thesis is devoted to the study of the theoretical foundations of the proceedings marketing of agricultural enterprises, and to develop scientific rationale and methodological approaches, methods and practical recommendations on the marketing of manufacturers of crop production in the context of effective management of industrial and commercial activities. The thesis summarizes the scientific views of the place, role and function of marketing farm crop in the context of improving their performance. Methodical approach and methodology elaborated and applied to study the effectiveness of marketing activities of agricultural enterprises plant growing trend.

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