Mishustina T. Competitiveness a trademark of machine-building enterprise.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0413U005699

Thesis Registration Form

0413U005699.pdf

Applicant for

Mishustina Tatiana Sergeevna

Specialization

08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

Date of defense

17-09-2013

Specialized Academic Board

К 08.120.01

Essay

The study clarified the conceptual apparatus to determine the category of trademark competitivenes, improved classification trademarks of mechanical engineering; defined quantitative and qualitative indicators of impact factors on the competitiveness of the trademark , developed a methodical approach to evaluating the competitiveness of the trademark-building enterprise, improved governance structure development competitiveness of the trademark-building enterprise, improved marketing concept competitiveness trademark building enterprise; recommendations for engineering companies to develop their competitive trademarks.

Thesis supervisor

Petrunya Yuriy Evgenovich

Official opponents

Кучер Вячеслав Анатолійович
Герцик Віра Анатоліївна

Files

Dis.doc

aref.doc

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