Kravchuk I. The marketing management of food industry enterprises

A research purpose consists in a teoretiko-methodological ground and development of scientific practical recommendations in relation to forming and effective use of control system marketing of enterprises of food industry A research object is a process of forming, estimation and use of control system marketing enterprises of food industry of the Zhytomyr area. Methods of research: abstract and logical, economic and statistical, monograph, correlative and regression analysis, method of sociological research, economic and mathematical, computational and constructive. Theoretical results: the development of theoretical and methodical positions and practical recommendations in relation to the effective management of marketing of enterprises of food industry. Practical results: scientific ground teoretiko-methodological and scientifically applied bases of forming and effective use of control system marketing by the enterprises of food industry. Scientific novelty: the author suggests a methodical approach tо the estimation of marketing potential of enterprises of food industry recognition production resources, types of products, efficiency of marketing management Level of introduction: the results of the conducted research are applied main administration of economy of Zhytomyr regional state administration, food industries, Zhytomyr national agroekological university. Efficiency: the research results will be instrumental in the increase of efficiency of management of marketing the enterprises of food industry. Sphere of application: central and local organs of executive power, higher educational establishments, enterprises of food industry.