Zamlynska O. Marketing strategy of growing engineering companies-manufacturing lifting equipment

Object - the formation of a marketing strategy for growth engineering companies - manufacturers of lifting equipment; the goal - the development of theoretical - methodological principles of formation of the marketing strategy of growth of machine-building enterprises-manufacturers of lifting equipment for program updates and upgrades lift facilities on the basis of public-private partnerships and import substitution; methods - expert assessments, statistical, structural, cluster analysis, correlation-regression and discriminant analysis, mathematical modeling, market analysis; novelty - is to develop a theoretical-methodological principles of formation of the marketing strategy of growth of machine-building enterprises-manufacturers of lifting equipment; results - methodically completed guidelines for the formation and implementing a marketing strategy for growth in the form of cooperation of machine-building enterprises-manufacturers of lifting equipment, which will create a cluster elevator; introduced - JSC "Stalkanat - Silurian" (the act of 21.03.2013 № 57.13/31), JSC "Odeslift " (act №7 of 13.05.2013), KP "Agency programs of Odessa" Odessa City Council (act №249 of 22.04.2013), Working group on the development of energy efficiency policies and programs of the Odessa city Council (act №8 from 5.04.2013), in the educational process of the Odessa State agrarian University (the act of 10.04.2013 № 01-18/23-596); branch - economics and enterprises management.