Ivanuk Y. Strategies forming of financial activity of tourist enterprises

The object of research is the process of forming the financial strategies of the travel company. Subject of research are theoretical concepts , methodological approaches and methods of forming the financial strategies of the travel company. The thesis is devoted to the improvement of theoretical, scientific and practical provisions to develop methodological bases and practical recommendations for the creation of financial strategies tourism enterprises. The features of the strategic financial management, planning and forecasting financial performance of tourism enterprises in modern conditions, refined essence and analyzes the main characteristics of the financial strategy of tourist enterprises , developed structural - functional model of the financial strategies of tourism enterprises .Conducted a strategic analysis of the tourism enterprise as a complex socio- economic system , carried out the analysis and systematization of the financial activities of the enterprise , refined classification of tourism enterprises in terms of their strategic financial positions.The scientific - methodical approach to forecasting the state of the financial environment of tourist enterprise on the basis of the gravity model in conjunction with neural network analysis, demonstrated the possibility of using cluster analysis of neural network for the segmentation structure of the tourist market , developed the models of financial strategies of tourism enterprises with the ability to quickly adapt to changes in the concentration ' yunkturi tourist market.The object of research is the process of forming the financial strategies of the travel company. Subject of research are theoretical concepts , methodological approaches and methods of forming the financial strategies of the travel company. During the study , the following general - scientific economic methods and approaches to management of corporate food companies : methods of analysis and synthesis , synthesis , comparison, monographic, statistical - economic , survey marketing , factor analysis , economic - mathematical modeling and neural network cluster analysis. Methodological position and results of the thesis is partially used in the practical activity of " Legend of the Carpathians " , LLC " Sokol OP LTD ".