Fedorova J. Lingual parameters of іnnovative units in American newspaper discourse

This dissertation focuses on revealing of lingua cognitive parameters of innovative units in American newspaper discourse which is seen as variety of media discourse implemented in the language of the media in the cultural and historical continuum of the USA. It suggests complex analysis of genres and stylistic stratification of American newspaper discourse. It has been proved that lingual and extra lingual factors of word-formation of innovative units are influenced on their word-building. It is claimed that the category of transformanta that is characterized as a key marker-attractor exists in every conceptual segment of language reality. The research focuses on establishing the trends in word-formation and semantic processes in their interaction. It reveals the activity of certain word-formation types and mechanisms, analysis the formation of new productive derivational elements. It aims at determining the ways of functional change, the mechanisms and types of semantic derivation, studying the structural and semantic peculiarities of new lexicology and the ways of its formation. The specifics of word-building processes are achieved by semiotic singularity which ensures unlimited playing of content and form of innovative units. Key words: language picture, linguistic innovation, cognitive segment, transformanta, semiotic singularity.