Zaremba V. Organization of marketing management for enterprises

Object: process of organization of marketing management by activity of enterprises (МMAE). Purpose: ground conceptual positions of organization of marketing management by activity of enterprises and development of recommendations in relation to its improvement. Methods: scientific methods: systems, situational analysis complex researches; analogy, analysis and synthesis, formalization; computer-integrated approach; analytical methods: comparison, grouping, graphic, tabular, cluster analysis; multivariable cross-correlation analysis; marketing methods: matrix; method of expert estimations; analysis after a semantic differential; questioning. It is offered: conception of organization of МMAE; computer-integrated system of organizational mechanisms of МMAE; scientifically-methodical approach to estimation of effectiveness of strategic changes in organization of МMAE; scientifically-methodical approach to determination of level of internals of co-operation in the marketing control system; concept-category vehicle; model of estimation of the combined resource providing of organization of МMAE; model of estimation of internals of internal co-operation of enterprise in the marketing control system. Sphere of the use: trade enterprises.