Oleksenko S. Management of competitiveness of the food industry complex

The object of study is the process of management of competitiveness of food complex enterprises. The subject of study is theoretical methodological aspects and applied tools of management of competitiveness of food complex enterprises.The study was carried out on the basis of: theoretical generalization, systematic analysis, grouping and classification, correlation - regression analysis, expert survey and ranging. The thesis is devoted to the improvement of theoretical and scientific practical recommendations for the management of enterprise competitiveness of food complex in the context of coordinated economic goals.Modelling of co-ordinated growth of competitiveness standard of the group of food complex enterprises on the basis of balanced introduction of elements of the marketing complex is suggested. Scientific methodological tools which enable estimation of co-ordination of economic goals in providing with growth of competitiveness of food complex enterprises are worked out. Organizing ways of improvement of competitiveness management mechanism of food complex enterprises are substantiated. Scientific results of the research are used in the activity of food complex enterprises, namely PrAT "Chumak", PVKF "Pani Kristina", FG " Integrovani agrosystemy". Particular theoretic methodological research and development were used in the activities of the Department of economic, regional development and trade of the Regional state administration of Kherson region in working out The Programme of economic and social development of Kherson region in 2013 and projected macroeconomic indicators of the region development up to 2014.