Opanasyuk J. Leasing company competitiveness contro

The present dissertation covers theoretical basics of competitiveness control for the subjects of the market on the basis of a new approach to essential comprehension of company competitiveness from the position of realization of interests of its participants, which presupposes singling out of production and manufacturing determinant as well as recruitment determinant and investment determinant. The showings have been grounded and the method of assessment of complex competitiveness of leasing company has been suggested. The goals, principles and objectives of its level control have been defined. On the basis of the analysis done the competitive profile of the leasing service market of Ukraine has been defined. Methodical approaches to its segmentation have been suggested. Quantitative evaluation of complex competitiveness made it possible to classify the leasing companies according to the configuration of the level of their production and manufacturing, recruitment and investment competitiveness, as well as to formulate corresponding analytical conclusions necessary for adequate administrative decision-making. The practice of leasing company competitiveness control has been studied and generalized within the framework of the study. The diagnostics of leasing company competitiveness control has been conducted on the basis of static and dynamic balance of the determinants with the use of control quality indices. An author's approach to the selection of the means of influence on one of the components of competitiveness has been formulated taking into account negative implications for other components, which presupposes differentiated dynamics of the factors, which define the value of the determinants of competitiveness. The priority of the company competitiveness increase at the expense of powerful competitors has been proved, which is explained by big growth potential and by the perspective of stronger influence on the competitive environment. The propositions on building and realization of the effective system for leasing company competitiveness monitoring as well as the extrapolation prognosis of the competitiveness indices of the companies under consideration have been adduced.