Marenych V. Administrative and Legal Guaranteeing of Using PR-Technologies in the Management of a Higher Educational Establishment

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0414U001151

Applicant for

Specialization

  • 12.00.07 - Адміністративне право і процес; фінансове право; інформаційне право

24-01-2014

Specialized Academic Board

Д 64.700.01

Kharkiv National University of Internal Affairs

Essay

The thesis is devoted to the analysis of administrative and legal guaranteeing of using PR-technologies in the management of a higher educational establishment. General characteristics of administrative and legal guaranteeing of using PR-technologies in the management of a higher educational establishment are presented, in particular the concept, tasks and the system of such a management are determined; the essence and functions of public relations are elucidated; normative grounds of using the latter are characterized. The main attention is paid to identification the features of using PR-technologies in the management of a higher educational establishment.

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