Koliesnik T. Retail Enterprises' Financial Strategy Formation

Object - the formation of the financial strategy of retailers; purpose - to study the theoretical foundations and the development of practical recommendations for promoting financial strategy of retailers; methods - general scientific and specific; results - recommendations to help retailers' management to make informed decisions in determining the strategic financial goals; novelty - an integrated approach to building financial strategies of retailers, scientific and methodical approach to the selection of strategic financial position of retailers, strategic financial metric, analysis system for assessing the financial potential of retailers; degree of implementation - retailers, higher educational establishments; branch - retail trade