Lorvi I. Strategy of industrial enterprise marketing activity at the unified use production market

Thesis is devoted to the development of theory and rationale applied methodical recommendations for the creation of marketing strategies of industrial activities on the market use a unified product. Subordination studied marketing activities within the economic activities of an industrial enterprise, summarized the foundations of a strategic approach to the management of marketing activity of industrial enterprises, as well as a conceptual framework of strategy marketing activities of industrial enterprises in the target markets. Reasonably methodical aspects of strategic marketing analysis marketing activities of enterprises in the market standardized products use, identified the main trends in the development of the domestic market products unified use - market of instrumentation and assess the impact of strategic factors in shaping the strategy of marketing activity of enterprise-producers named products. Improved methodological approaches to strategy marketing activities in the production and use of unified structure optimization distribution channels under the domination of optimistic / pessimistic trends, as well as a mechanism of implementation of the strategy of sales activity in the market of industrial enterprise unified product use.