Dobroskok Y. Management of processes of interaction between enterprises in marketing channels

Object: process of the management of enterprise sales channels (ЕSC). Purpose: to develop methodological positions and research and practical recommendations for improving the management of interaction in SC. Methods: statistical analysis, strategic management, scenario analysis and planning , theoretical and empirical typology , expert opinions , sociological and marketing research methods. It is offered: scientific and methodological principles of Capital Measurement and Capital Priority confidence in ESC , evaluating the effectiveness of interaction with SC, the diagnostic approach to assessing the effectiveness of the interaction of SC ; optimization approach to the assessment of interaction in SC format , interaction management in marketing channels , integrated evaluation of the dynamic process of interaction in marketing channels. Sphere of the use: trading enterprises.