Vykydanets I. Financial strategy of forming of capital of trade enterprises

The object: development and realization of financial strategy of forming of capital of trade enterprises (FSFCTE). Purpose: argumentation of theoretical, methodical and practical principles of improvement of FSFCTE. Methods: tabular, taking the logarithm of financial indexes, trend analysis, constructions of cross-correlation matrices; cross-correlation-regressive and dyskrymynant analysis economic design. Offered: methodical approaches to: stage development process of financial strategy of enterprise (FSE), diagnosticians of external environment on the basis of estimation of business expectations of enterprises after industries of national economy, diagnosticians of financial potential of point-of-sale enterprises in relation to forming of capital on the basis of model of Gybrata and "gold rule" of economy; matrix approach to the choice of optimum variant of financial strategy of forming of capital of enterprise; conceptual approach to development of FSFCTE; theoretical understanding of essence of financial strategy (FS) and strategic financial potential (SFP); argumentation of prychynno-sledstvennykh connections between FS and SFP on the basis of theory of reflection; balanced system of indexes for consumers point-of-sale enterprises taking into account the international standards of consumer co-operation. Sphere of the use: trade enterprises.