Kukharuk A. The mechanism of enhancing the competitiveness of printing companies

The thesis formulates, researches and solves the scientific problem of improving and developing theoretic and methodological principles and provide practical recommendations for the development and evaluation of mechanism of enhancing the competitiveness of printing companies. The thesis generalizes the scientific approaches to the theoretical foundations and scientific methods of management of printing companies' competitiveness. The theoretical and methodological foundations for the evaluation of the stability of the competitive advantages of printing companies are formed. The thesis analyzes printing products market in Ukraine. The printing industry trends as a whole are analized. The evaluation of the competitiveness of printing companies is done. There are improved the components of the competitiveness of printing companies based at the instability of market environment. There is improved the matrix method of evaluation the effectiveness of mechanism of enhancing the competitiveness of printing companies.