Braikovska A. Ensuring the operators' competitiveness on the rail-sea freight market

The aim of the dissertation is a study of theory and methodological approaches to organizational and economic support for the competitiveness of operating companies in the international market of transport services. Object of investigation is the process of ensuring the competitiveness of operating companies in the international market of mixed freight. Subject of this investigation is a set of principles, methods, forms and methods of forming competitive advantages of operating companies in the market of rail-sea freight. Research methods: deduction and induction; generalizations; system-an integrated approach; comparative analysis and expert evaluations; methods of economic-mathematical modeling. The thesis is devoted to the theoretical grounding, methodical approaches and strategy to ensuring the operator's competitiveness on the international market of freight. Approaches to the definition of multimodal transport have been analyzed and the basic classification of mixed freight has been systematized. Analysis of the status and trends of the rail market - maritime has been done and appropriateness of mixed traffic on multimodal conditions are justified. The benchmarking mechanism in the organization of mixed freight have been developed by identifying the key indicators of success and main indexes of quality of multimodal transport and directions for evaluating the optimality of the multimodal transport chain. Approaches logistics and marketing activities to the choice of the optimal line of mixed freight and identify competitive through tariff rates have been improved.