Melnyk O. Managing intangible assets of the enterprise : the strategic context

The thesis presents a comprehensive solution of scientific task to define systematic approachfor theoretical principles of identification and valuation of intangible assets at enterprises of various economic types and to develop strategically-oriented management, to improve manageability IA and achieve sustainable long-term success. Approach to determine the definition of "resources", "assets", "intangible assets" was generalized and systemized in the context of the main theories of the firm. The economic nature of IA as management object was defined, it also describes specific sources of their formation and their classification that enablesto identify different types of IA (technical-technological, marketing-oriented and cognitive). It formulates methodological basis and principles of IA strategic management that includes methods, models, strategies, management technologies for IA, which allows formulating the idea of organizational and economic mechanism of IA management at the enterprise.