Vira M. Mechanism of customer value products printing company development

The thesis is devoted to generalization of theoretical foundations, development methodology, and practical recommendations for implementing a mechanism for the formation of customer value production printing companies. Reveals the evolution of scientific views on the concept of customer value goods; conducted comparative analysis of the components of customer value product from the perspective of producers and consumers; peculiarities of the mechanism of formation of consumer goods for the market value of printed products. The influence of the formation of customer value package on the dynamics and structure of printed products Ukraine, the analysis of the components of customer value packaging products from the standpoint of industrial consumer market by creating indexes of evaluating customer value flexographic production enterprises, developed organizational principles of the mechanism of formation of customer value package, revealed methodological evaluation instruments components of customer value package, substantiates the implementation mechanism of the formation of customer value package as the basis for the purposes flexographic companies. Keywords: consumer value, material value, service value, emotional value, social value, common value.