Kravchenko N. Development and perspectives of realization of tourism sector potential

The thesis is devoted to the analysis of the characteristics of the potential and prospects of the tourism sector in terms of the transformation of the economy. There is defined organizational and economic potential of nature tourism industry, which is its functional diversity (resource, economic, marketing, labour and intellectual) and hierarchical differentiation (basic, competitive, implemented and strategic). It the thesis are analysed essence and principles of formation, development and realization of the tourism industry potential; methodical approach to assessing the potential and its components; the theoretical foundations of management potential as a instrument for increasing competitiveness.