Voronina V. Profit management of commercial enterprises

Object - the process of profit management of commercial enterprises; purpose - substantiation of the theoretical and methodological principles and development of practical recomendations of profit management of commercial enterprises; methods - general scientific and specific; results - methodical generalization and application tools to ensure effective profit management of a commercial enterprise; novelty - a methodical approach to the assessment of profit management of a commercial enterprise; model of operational profit management of a commercial enterprise on the sytem base of the evaluation of the generalized impact of natural and price operating leverage; structural logic scheme of the process planning profit of a commercial enterprise, taking into account all the factors affecting its formation in future periods and in the context of the overall development strategy; guidelines for substantiation of strategic solutions for profit management of a commercial enterprise at different stages of its life cycle; quality assessment matrix of revenue growth in the format "sales growth - growth rate of profit"; degree of implementation - commercial enterprises, higher educational establishments; branch - trade