Antonova O. Estimation of Financial Safety of Retail Enterprises

Object - the process of evaluation of the financial safety of the enterprise; purpose - the substantiation of the theoretical foundations and the development of methodological tools of evaluation the financial safety of retailers; methods - general scientific and specific; results - methodical generalization and application tools, enabling management of retailers on the base of assessment of financial safety opportunity to identify problems and causes of development, determine the extent and predict the possible consequences of the deteriorating financial condition, and in the case of an undesirable situation - take adequate anti-crisis measures; novelty - scientific and methodical approach to evaluation of the financial safety of retailers, scientific and methodical approach to the integrated evaluation of the financial security of retailers, the conceptual model of evaluation of financial safety of retailers in terms of internal and external stakeholders, scientific and methodical approach to express evaluation of financial safety of retailers, analytical system of indices of financial safety measuring; degree of implementation - retailers, higher educational institutions; branch - retail