Mysko N. Development of the economic and organizing mechanism to ensure the competitiveness of industrial products

Research object: object of research: the process of securing the competitiveness of industrial products; Objective: To study the theoretical and methodological development principles and practical recommendations for the formation of organizational-economic mechanism to ensure product competitiveness of industrial enterprises; methods and apparatus: theoretical synthesis, analysis and synthesis of economic and statistical, graphical, marginal analysis and the deterministic factor analysis, correlation and regression analysis; Theoretical and practical results: the process of formation of organizational-economic mechanism to ensure the competitiveness of industrial products, which is represented as organically combined system of business management with the definition of specific forms, methods and techniques of management activities to ensure a competitive edge products through the influence of basic quality and value of its performance; methodical approach to assessing the effectiveness of organizational-economic mechanism to ensure the competitiveness of enterprise, based on the definition of indicators of competitiveness of production and cost characteristics of the product in the target market, providing a better use of the competitive advantages of industrial products; theoretical approach to the definition of "competitiveness of industrial products", according to which it is viewed as a collection of consumer and cost beneficial properties direct result of the production activity of industrial enterprises and support them in the implementation and use for other purposes, which meet the requirement of the industrial products real and potential needs of certain consumers in a given period of time, ensure its attractiveness compared with goods-analogues on a particular segment of the consumer market; components of organizational-economic mechanism to ensure the competitiveness of industrial products, which include institutional and economic incentives to ensure competitiveness; teaching position to assess the competitiveness of products based on the identification of external factors (describing trade flows, the efficiency of labor in the field, efficiency of logistics companies in the industry, the quality of the industry, the effectiveness of government policy) and internal factors (describing the technical level of the process production, organizational factors, consumer spending); Degree of implementation: development implemented in practice «The Kharkov machine-building factory" FED "SSPE« «Komunar" SE "Kharkov plant of special machines"; Scope: Development of organizational and economic mechanism to ensure the competitiveness of industrial products.