Ametova E. Formation and Evolution of the Enterprise's Export Potential (based on the materials of winery enterprises of the Autonomous Republic of Crimea)

The dissertation is devoted to deepening the theoretical, methodological and applied aspects of the formation and development of enterprises' export potential, including wineries of the Crimea. In the work the meaning of the "export potential" as a dynamic substance that has modern and futuristic features is specified, the necessity to use the socio-ecological approach to the evaluation of export potential's components is grounded, the factors, that influence the development of export potential are specified, and the systematization of the factors with respect to enterprise's management system structure is suggested. The results of the analytical evaluation of the modern situation, key issues and trends of the wineries' export potential's growth in the Crimea are highlighted. Financial and factor diagnosis of the export potential components of the Crimean wineries is performed. Theoretical and methodological recommendations on the necessity of the implementation of the category of "sublimate export potential's component" to the modern enterprises' activity are developed, practical tools of its calculation are proposed. The method of the export activities efficiency evaluating based on the calculating of the relative integral indicator of the company's export potential efficiency is used.