Kyryk S. Marketing support of commercialization of research-technical products of welding production

Schematic-logic diagram of implementation of scientific-technical ideas in competitive goods has been developed. The expediency of transfer of the beginning of commercialization of innovations and, in particular, the marketing support to the much earlier stages of innovation processes of R&P enterprises was proved. Analysis of models of commercialization of innovations allowed improving the marketing tools of commercialization of research-technical products. Peculiarities of implementation of results of research-technical activity of the Ukrainian R&P enterprises were studied and their effect on the development of market of welding equipment and materials was demonstrated. Scientific-methodological principles of defining the optimum form of commercialization of scientific-technical products were developed. Feasibility of commercialization of innovative source for microplasma welding supply was investigated. Scientific-practical recommendations were formulated for updating the process of commercialization of innovations of R&P enterprises.